Direct Sales Supervisor Job Description
(Shell Staff)
Name
TO BE RECRUITED
Indicator: To be updated (OBCA/323X)
Position
Shell Distribution Site Manager
Site: AN GIANG Site (Direct Sales/CoCo Site)
Competence required
Competence Minimum Level
Relationship Building Working knowledge
Selling & Negotiating Working knowledge
Analysis & Problem solving Working knowledge
Managing Performance Self/Teams Working knowledge
Coaching, Development and Training Working knowledge
Business Awareness Working knowledge
Result Orientation Working knowledge
Report to
Regional Sales Manager - OBCA/323
Nguyen Viet Hoang
Purpose
The position holder is requested to manage a sales force to meet or exceed sales objectives of assigned Direct Sales (DS) Unit by promoting & selling high-street lubricants products (Consumer & Transport LoB) through professional sales techniques, product service, long-term customer relationships, and in compliance with Shell General Business Principles and Health Safety Security Environment requirements.
Major Activities
I. Sales Management & Coaching
• Manage DS team up to 02 contractor sales staffs and 02 sales admin staffs to meet and exceed agreed sales scorecards; achieve maximum sales in assigned territory through sales channels such as bike/car/truck wash, petrol station, independent workshop, spare part shops, mechanic shops etc..
• To organize and deploy sales force in the assigned territory to utilize its best potential.
• To make annual sales plan in accordance with approved regional sales plan & marketing plan.
• To carry regular sales coaching sessions for all DS sales staffs
• To conduct orientation & basic selling skills trainings for new sales staffs
• To organize the implementation of all marketing initiatives & programs in the assigned territory, including trade & consumer sales promotions, merchandising, network branding, and dealer event.
• To prepare and conduct dealer meeting/training, collect competitive information, handle and resolve problems and complaints, advise dealers on market conditions, wholesale, and end-user accounts.
• To convene weekly sales meeting at DS site to brief all sales staffs on their sales performance, communicate actions required for better sales results.
• To attend and participate in sales meetings, products seminars, and trade show
• Increase market share by managing sales force calling on a large universe of diverse dealers/retailers to promote and sell lubricants, selling all products but concentrate on high-margin products Rimula, Advance, Helix and value-added selling
• Carry out quarterly sales performance appraisal for all DS sales staffs.
II. Selling Activity:
• To allocate time and call frequency to key accounts, at least 20 quality sales calls per month to key dealers/accounts.
• Prepare written sales presentation, price quotations, negotiate delivery, availability and pricing for key accounts. Follow up on back orders.
• Continually learn new products knowledge and acquire better selling skill
• Keep abreast of competition, competitive issues, products and markets for high-street lubricants
III. Warehouse & inventory management
• To carry out stock movement control on daily basis & monthly physical stock count
• To make monthly sales forecast & request for product transfer from Shell Vietnam.
• To do monthly stock reconciliation with logistic department on stock transfer
• To manage HSSE at DS site in compliance with current Shell Vietnam requirements/policy
IV. Debt & Cash collection management
• Manage team to collect overdue receivables aiming at maintaining accounts receivables in compliance with objectives.
• Every week to track Debt Management Report for overdue debt chasing activities.
• To warn sales reps about customers with overdue debt and monitor chasing debt activities. Regularly visit overdue debt customers to do debt reconciliation.
• To hold weekly credit/debt tracking meeting with each sales rep to track down overdue debt of each customer. To set debt chasing solution and actions plan
• Weekly to do debt reconciliation between debt recorded in MMIS and debt recorded in Customer Cards..
• To manage quarterly debt reconciliation with each account & report to finance department
• To check daily cash collection and submission by sales admin (cashier) to Shell Vietnam
V. Time management
• Work a 40-hour, five-day week
• Do necessary overnight travel
• Utilize laptop & other telecommunication means
VI. Operation:
Ensure smooth operation at DS site as per approved DS operating procedure
VII. Business Reporting:
To carry out monthly review of direct sales operation and report to DS Manager the following:
• Monthly actual volume sold & sales proceeds by LoB and % target achieved
• Cash & credit sales ratio
• DSO tracking, total outstanding debt & overdue ratio
• Monthly direct sales operating expenses including staffs salary, bonuses, offices & warehouse rentals, truck rentals, loading and unloading expenses, sales reps mobile phone bills, phone bills, electricity/water expense, drinking water, stationary and other.
• Coverage performance
• Market analysis based on historical sales data, market information gathered by sales reps and other sources to have a better market understanding and competitors moves.
• Stock movement
• HSSE issues
• To report any abnormal issue found at DS site
Position holder Regional Sales Manager
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